The Sky Is the Limit/NYC consisted of fleeting messages from advertising billboards and storefront signage written by a skywriting plane. Phrases like “Last Chance” or “Now Open” gradually unfolded, and then faded back into the air, inviting viewers to interpret the language in their own unique way. With the uncertainty in the economy, The Sky Is the Limit/NYC was intended to play upon universal longings for hope and change by engaging the most potent symbol of longing in the landscape: the sky.
“In the Wizard of Oz, the Wicked Witch of the West writes ‘Surrender Dorothy’ in the sky,” said Beck. “The Sky is the Limit/NYC echoes this vague threat, in this case of a double-dip recession, while using the media of smoke to create a drawing in the sky.”
Photos courtesy of the artist.